{"id":60,"date":"2025-01-02T10:49:57","date_gmt":"2025-01-02T10:49:57","guid":{"rendered":"https:\/\/beta.yieldsolutions.com\/blog\/?p=60"},"modified":"2025-01-02T10:49:57","modified_gmt":"2025-01-02T10:49:57","slug":"add-incremental-reach-and-sales-to-your-brands-cart","status":"publish","type":"post","link":"https:\/\/beta.yieldsolutions.com\/blog\/add-incremental-reach-and-sales-to-your-brands-cart\/","title":{"rendered":"Add Incremental Reach and Sales to Your Brand\u2019s Cart"},"content":{"rendered":"\n

Hold on to your (shopping) carts!<\/strong><\/p>\n\n\n\n

E-commerce is thriving, with the industry experiencing a remarkable surge in growth, particularly in the last few years. With projected revenues reaching an impressive $6.3 trillion[1<\/sup>]<\/sup> in 2024, online\/digital is now the preferred medium for shoppers.<\/strong><\/p>\n\n\n\n

Like a rollercoaster only going upwards, this growth is backed by a whopping number of merchants. For instance: there are over 26.6 million[2<\/sup>]<\/sup> e-commerce sites worldwide, with 2,685 new sites being added each day!<\/strong><\/p>\n\n\n\n

In this highly competitive landscape, brands are vying for every consumer and every dollar spent. This poses numerous challenges to capture user attention and drive sales.<\/p>\n\n\n\n

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  1. Crowded search and social channels
    <\/strong>A staggering 92%[3<\/sup>]<\/sup>\u00a0of advertisers utilize search channels, while 54%[3<\/sup>]\u00a0<\/sup>leverage social media platforms, with over 44%[3<\/sup>]\u00a0<\/sup>employing both strategies. This saturation makes it increasingly expensive and difficult for brands to stand out in crowded digital spaces.<\/li>\n\n\n\n
  2. Rising CAC
    <\/strong>According to various industry estimates, customer acquisition costs have surged by as much as 60%[4<\/sup>]\u00a0<\/sup>over the last five years, led by a 71%[5<\/sup>]\u00a0<\/sup>rise in digital ad spends. If it was a quick burger and fries earlier, it\u2019s now a multi-course meal with wine pairings\u2014what was once cheap and easy now requires a lot more investment.<\/li>\n\n\n\n
  3. Shortening Attention Span and Ad Fatigue
    <\/strong>Studies suggest the average human attention span has dropped to a mere eight seconds\u00a0[6<\/sup>]<\/sup>, making it imperative for brands to quickly engage potential customers.<\/li>\n<\/ol>\n\n\n\n

    What does this mean for E-Commerce brands?<\/strong><\/h3>\n\n\n\n

    In this context, brands need innovative strategies to make a strong first impression, capturing users\u2019 attention and piquing their interest in a fast-paced digital world where attention spans are fleeting. This involves bypassing the horde of brands that reside in the crowded SERP<\/strong>, reaching users in a pre-search environment.<\/p>\n\n\n\n

    Specifically designed to address these challenges, our approach involves leveraging the start pages of internet browsers, app stores, popular apps, and more<\/strong>, helping e-commerce brands reach users across multiple on-device touchpoints before they hit search<\/strong>. Our extensive network of worldwide publisher partnerships allows us to help brands tap into a vast global audience, drive user actions to deliver successful outcomes.<\/p>\n\n\n\n

    Given these challenges, e-commerce brands must develop innovative strategies to capture user interest effectively. This requires breaking through the noise of competing brands in crowded search engine results pages (SERPs)<\/strong> and engaging users in pre-search environments.<\/p>\n\n\n\n

    Our tailored approach leverages the start pages of internet browsers, app stores, and popular applications, enabling e-commerce brands to connect with users across multiple touchpoints before they initiate a search<\/strong>. Our extensive network of global publisher partnerships empowers brands to reach a vast audience and drive meaningful user interactions.<\/p>\n\n\n\n

    VEVE: Your Advertising Bestseller<\/strong><\/h3>\n\n\n\n

    Our multi-pronged approach tailored for e-commerce brands spans both web and app platforms<\/strong>, helping drive clicks, conversions, and sales<\/strong> on your website, as well as installs and engagement<\/strong> for your app.<\/p>\n\n\n\n

    Here\u2019s how we can drive successful branding and performance outcomes for your brand:<\/p>\n\n\n

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    1. Web Platforms:\u00a0<\/strong>VEVE offers two distinctive ad formats for internet browsers, ensuring broad visibility and engagement.<\/li>\n<\/ol>\n\n\n\n